The Times They Are A-Changin’

Image Courtesy of Realtor.org

The internet as we know it is about to drastically change. After becoming accustomed to everything having its own .com, .net or .org, the online world is preparing for an expansion like we never imagined. Over 1,900 new domains are about to be unleashed; in fact, some are already able to be registered and others can be reserved.

On behalf of its members, The National Association of Realtors has not only reserved the .Realtor extension but is also providing free domain names for the first 500,000 Realtors who register. Registration will begin on Thursday, October 23rd, 2014 at 11:00am. For those who are unable to be within the 500,000 registrants, the annual cost to have your .Realtor name will be $32.

Of course, like anything else, there are some restrictions. For example, the word “realtor” cannot occur before the dot- so that means that something like JoeSchmoeRealtor.realtor will be prohibited. The main requirement is that there must be a full first OR full last name before the dot so something like TopSellerJoeSchmoe.realtor will be permitted. Even Joe.realtor would be allowed, if you can snag it before anyone else does.

According to recent research by NAR, 9 out of every 10 buyers begins their home search online, making maintaining an excellent online presence an essential for every Realtor. Even social media can be a great tool for resourceful agents. Even if you already have your own .com or .net, covering all of your bases as an agent couldn’t hurt, especially if you have a more common name.

So let’s embrace the change and be the first to do so; visit www.claim.realtor on October 23rd to take advantage of this opportunity! For more information about the domain name and a few more of the parameters, go to http://www.dotrealtor.org.

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